RevenueTurning insights into
and
Obsessionsbrands into
Marketing without the guesswork
I create tailored marketing strategies backed by research and driven by data, helping brands grow in ways that align with their P&L and operational capacity.
With 16+ years of experience in retail, CPG, and healthcare, I’ve worked with businesses of all sizes—from startups to public companies—to develop consumer-focused, budget-conscious marketing plans that drive real results.
My approach helps brands attract new buyers and build meaningful connections that keep customers coming back.
MY WORK IN ACTION
2x Revenue Growth
Designed a playbook doubling revenue growth 3 years in a row
2x Conversion
Boosted site performance with new content and CRO strategies
4 Weeks
Built a full marketing function from the ground up
I can tackle one challenge, or lead your entire team
I can tackle one challenge, or lead your entire team
Growth Marketing
Here’s what I do:
Driving profitable growth by finding the right channels, refining messaging, and optimizing with data.
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Conversion Rate Optimization
Messaging & Channel Strategy
Digital & Offline Advertising
Customer Acquisition Strategy
Positioning your brand to standout while creating an emotional connection to drive lasting relationships.
Brand Marketing
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Retention Strategy
Customer Insights
Brand Positioning
Customer Journey Mapping
Customer Experience Optimization
Marketing Operations
Building teams and systems to deliver results on budget.
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Marketing Analytics Platform
Optimized Team (Internal and External)
Content Creation and Management System
Budget Forecasting and Management System
Here’s how I do it:
We set growth goals, and I integrate into your team to deliver results. Perfect for teams needing quick wins and a clear vision.
Fractional Support
OR
Consulting
We create a tailored plan to deliver exactly what you need. Perfect for teams with leadership and systems in place that need a strategy reset.
MORE RESULTS
50% Organic Referrals
Built & executed strategies to fuel word-of-mouth growth
+40% Consumer Retention
Created personalized content experiences that improved retention
+25% Same-Store Comp
Grew revenue at existing store locations while doubling the footprint
What past clients have said
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![PetVet365]()
While Bethany Peterson was working with us at PetVet365, she did a wonderful job of challenging assumptions to help us achieve both a successful local and national marketing campaigns. I very much appreciated her customer centric approach which always brought us back to the client we served if we strayed too far into the B2B world. Her opinions were based in fact and data. Finding someone willing to "stand alone" as your leadership team debates the best path forward is not easy. Bethany's ability to encourage respectful debate is an asset you need for achieving the best outcomes. Your team team will appreciate and join in with Bethany in this dynamic approach to unlocking your full growth and customer experience potential.
Todd, Chairman of the Board & Co-Founder at PetVet365
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![Nestle]()
Bethany excelled in business strategy and portfolio management for the Baking Division at Nestlé. She clarified growth opportunities with data, redefined portfolio roles in a resource-constrained environment, and laid the foundation for the business to be the top growing business. Her strategic insights were invaluable.
Rachel, Vice President of Marketing at Nestle
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![Willow]()
Bethany is my top go-to marketer to grow a business. She has strong understanding of what motivates and drives consumers and she knows how to translate this into actions that drive business results. She also has the rare ability to be able to toggle easily between strategic focus and hands on tactical execution. She cuts through the clutter to ensure that teams are focused on where/how to revenue.
Naomi, Former CEO at Willow
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![Target]()
Love Bethany's combination of business smarts, analytics, and activation that makes her really effective. A great partner to help navigate strategic and ambiguous challenges.
Gene, Former Vice President of Strategy & Innovation (New Ventures, Accelerators & Enterprise Partnerships) at Target
Ready to work together?
Here’s what to expect:
Let’s connect!
Whether you’re ready to work together, have questions about my services, or just want to chat about how I can support you, I’d love to hear from you! Fill out the form below, and I’ll be in touch soon.